I look at 37signals a fair bit. I like their design. I especially enjoy the times they redesign existing websites, like FedEx, or your local bank.

Their telematics one takes the cake, though.

What if you could call your car via cell phone or Web and start it heating up or cooling down? What if you could manage your music for your car from your desktop? What if you could do all sorts of cool stuff like that? What if it only cost 200$ extra on the front end and 10$/month? Sold.