I really agree with Rob:

'Another irk: On a discussion forum, linking to a site such as IMDB with text such as "this film" is just plain useless. I don't want to click out just to get a piece of info as meager as a movie title. Linking to the IMDB with the movie title as the link text is a great idea, but obscuring data for the sake of... what is that, mystery? It's just silly.'