I know this is pretty passe for some of you, but I just saw 'Merchants of Cool' yesterday for the first time. I knew about this stuff in general, of course, but the lurid examples were detestable. Buying the tape would be money well spent.

Some thoughts:

The only intelligent and moral choice when faced with these realities is to opt out. Get off the hip train. And educate others.

Five companies control almost all teen media: NewsCorp, Disney, Viacom, Universal Vivendi, and AOL Time Warner. Boycotting these companies when possible is a good idea, too.