Matt describes a band that's using the web well to get their music out.
They've got a weblog to talk about the band's latest news, a message board to talk to fans directly, they write reviews of stuff they like, they have full mp3 versions of many of their songs, they run a do-it-yourself record company, pressing and distributing themselves and handling payment via paypal. It's hard to imagine a band using the web in more or better ways, and I bet their dirt cheap $10 CDs make them more money than if they were on a major label selling $15 discs. (see his post for all the links).
Is there a way of selling the mp3s by download, so people can burn their own at their end, if they want? You sell the music even cheaper, you have an even better margin. Everybody wins. Hopefully more music will go this way.
Couldn't someone commoditize this right now? (Maybe someone already has.) Become a new kind of label where you basically just provide the means for bands to do this kind of stuff for a small cut. Then they colonize the web.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment